co/efficient answers the four questions every campaign has to answer, with technology we build ourselves, and carries the answer all the way to the voter.
Our own polling engine fields the survey. Interactive dashboards put the results in front of the client right away, so nobody has to dig through a PDF of crosstabs.
Our modeling platform carries what the poll learned across the whole voter file. Campaigns build their own audience, see the universe count change as they go, and pull the contact list from the same place.
The same tools show which messages matter most to the voters in each audience. The research and the targeting stay connected, so the message is chosen for the people who will actually get it.
We reach voters through co/nnect, our own texting platform, along with live calls, digital and Action Advocacy. Replies and fresh research come back in and shape the next decision.
Because we build our own tools, we can change them around the problem in front of us. When a question doesn't fit an existing product, we build a new view, workflow or tool, often inside the same race.
coefficient.org